Adamed Group receives Golden Stapler

A study of public opinion was carried out as part of the Woman in pregnancy campaign, based on which three reports were created. Results of these studies were presented during press breakfasts during which a human nutrition specialist, psychologists and gynecologists had an opportunity to comment on the results of each particular report and share their points of view on the subjects.

Woman in pregnancy was targeted at future and current mothers. It aimed to educate women on the proper course of pregnancy. Matters discussed included: changing style of life and nutrition, role and significance of hormones and aspects that are difficult to discuss openly, i.e. infertility and miscarriages.

Adamed Group’s partner for this campaign was Headlines Porter Novelli. The Golden Stapler competition has been recognizing top PR initiatives in the industry for over 10 years. Projects that gain recognition are examples of increasing professionalism and raising of standards in the Public Relations industry. 88 projects were competing for the prize in 28 categories.